The client’s request was to study a series of objects that could revitalize the company catalogue and provide greater market recognition based on the company’s technological and productive specificities. The idea for the 01 line of products was to treat the urban furniture as a domestic object based on memory (concept of archetype) in the conviction that common public spaces with social functions are the city’s interior spaces with their own identity, and not anonymous left-over spaces; to seek a certain essentiality and simplicity in terms of style; and to use the finest quality of vibrated concrete in order to be able to colour it in the mass and to reinforce it with a special fibrous material to keep the thickness and mass of the object at a minimum.