The four images want to emphasize the playful, innovative and media aspect of the product Ponsi showerhead more than the technical aspect. The irony becomes the key of reading to interpret the concept of shower and see it from other points of view, even not immediately practicable, but that can lead to fruitful search directions. For us ergo, suspended, rod and color go beyond their function to acquire unexpected meaning and definition and become a symbol of something else. This is also living: what shower are you in? A great shower!