Milano Fiera
Trade fair stand - built
The client requested an exhibition system that would be highly versatile and reusable in different structural configurations, and also serve at trade fairs as the image and symbol of the company's innovative mentality. The project developed a modular metal structure that is architecturally very rigorous and would be a counterpoint to the much more freely-designed furniture and decor, which would play with colour, light and over-scaled elements, but above all would serve to present the professional kitchens as sculptures.